A diverse, deracialised prosperous and sustainable agribusiness sector in KwaZulu- Natal.


ADA strives to facilitate, establish, promote and support the growth of enterprises owned and managed by the targeted groups along the agricultural value chains through partnerships in order to achieve a transformed agribusiness sector in KwaZulu-Natal.

Core Values

Organisational values define the key principles and associated behaviours that are required by employees when executing the strategy and functions of the organisation and state that the clients, customers and stakeholders can expect from the organisation. The values of the ADA are:


We commit ourselves to ensuring our purpose, practices and values are ethically sound, at all times.


We take accountability for all our actions in dealing with our clients and stakeholders and are mindful of possible consequence emanating from our decisions


We commit to proving quality services and products fo all our clients at all times consistent with the spirit of Batho-Pele.


We commit to strive for continuous improvements through innovation and promoting a learning organisational culture.