A diverse, deracialised prosperous and sustainable agribusiness sector in KwaZulu- Natal.

The ADA strives to promote, establish, facilitate and support the growth of black owned and managed agribusinesses along agricultural value chains in KwaZulu-Natal through partnerships with individuals, communities, private sector and other public sector institutions in order to achieve a transformed agribusiness sector in the province.

Organisational values define the key principles and associated behaviours that are required by employees when executing the strategy and functions of the organisation and state that the clients, customers and stakeholders can expect from the organisation. The values of the ADA are: Integrity: We commit ourselves to ensuring our purpose, practices, and values are ethically sound, at all times. Accountability: We take accountability for all our actions in dealing with our clients and stakeholders and are mindful of possible consequence emanating from our decisions. Excellence: We commit to proving quality services and products for all our clients at all times consistent with the spirit of Batho-Pele. Innovation: We commit to strive for continuous improvements through innovation and promoting a learning organizational culture.